Princess Cruise Line
Our team was tasked with creating inspirational and motivational posters and visuals for OOH, print, and digital usage. Initially, the project started as a series of motivational posters to inspire employees and raise morale, and it eventually grew into a full campaign.
Showcasing the amenities
The best way to transform these posters into a full campaign was to establish that each needed to relate to one of the client’s key pillars. Once we realized this, the campaign came together strongly.