Snapchat
While working with Snapchat on the small business team, the main challenge identified was a lack of consistent branding across all regions. The team needed to keep the young vibe of Snapchat while also appealing to Small Business owners, including those in the Middle East and France.
Snapchat for Small Business
The design solutions implemented were meant to utilize assets across the MENA and FR regions to establish a more engaging brand. Using light motion and animation techniques to create more eye catching pieces in areas that were otherwise flat. Using these tactics we saw a major lift in user engagement and we doubled our returning users.