FX Networks
I joined FX networks to help create & test co-branding elements during the large Disney merger when Disney purchased Hulu, Marvel, etc. I was tasked with utilizing existing branding and found imagery to build something encompassing all 3 brands under one super network.
Disney+, Hulu, & EPSN+ as one
The best way to bring such visually contrasting brands together under one roof was to utilize the vast variety of programming available as the hero visuals. Collateral such as print, OOH, web, & digital, were updated monthly to accommodate the most recent releases.