Urban Decay
Starting with Urban Decay during the height of the pandemic when no one was going out or wearing makeup presented a specific challenge. There were also large campaigns and products scheduled for launch but with restrictions around photo shoots and gathering in person, we had to figure out how to make new launches just as captivating out of store.
Urban Decay Makeup
I worked with legal, marketing, and talent teams to secure photography of already photographed models with these products & had the product photographed separately, safely. We also used makeup artists generated content to showcase how well the products apply and last. These campaigns led to rebranding the home page, as well as creating email and landing page series cut to digital ads.